In the field of marketing, promotional products are one of the strongest means of increasing the visibility of a product to the public at large, and to the targeted marketing population in particular. Promotional products are a very viable means by which a company or organization can give members of the general public a tangible item that represents the company, organization, and or product.
Lanyards and custom lanyards are excellent promotional products that can be worn around the neck. Product logos can be engraved upon or attached to lanyards, and are a promotional item that is very visible to the general public.
A great promotional product idea that works, and that is very economical for the company or organization that is dispersing them, are pendants. These items can be sold very cheaply to the public and can be worn by individuals showing the product organizational logo. Many restaurants give these away for free during the advertising of special meal offerings, as well as special events. These items are also used by politicians vying for a political position, due to the fact that these items promote them and their ideas.
Hats are a very good promotional product that can have a company or product logo easily inscribed on the front of the hat. This is a great way to promote a product or idea, due to the fact that when the hat is worn, it serves as a walking billboard for an organization or product. T-shirts are very viable promotional products that are very visible to the public at large when being worn. In addition, promotional T-shirts are very cheap to produce and can be sold to individuals at a relatively low price, which will make consumers more likely to purchase them. Hat and T-shirt combinations are great promotional product ideas.