Advice on Designing Effective Web Banners for Marketing

Banners are a revolutionary framework that revolutionized web designing. It has been seventeen years since the first web banner presentation appeared on a website. A good web banner is one which is able to transcend the perception of an average browser. Like any marketing strategy, web banners are also a means of advertising. It promotes a particular website or a product. Sometimes they appear as pop-ups on certain web pages.

Web banners are the identity of your website. The idea is to keep it as simple as possible. Consider Facebook banners. The wall of each Facebook profile is flashy and colorful. So the Facebook banner itself is simple. Facebook also allows users to create their own profile banner.

Creating a web banner requires good skill and ability to read the mind of the browsers. The designer should know the specific strata of people they are targeting and also the purpose of the website. From very basic steps like selecting color and font to express the idea of the website, the designing of a web banner could be a tedious process.

A good caption or a punchline can be an effective method to enhance the effectiveness of your web banner. It should be something that goes well with the content of the website. The punch line should be verbally appealing with correct usage of fonts and colors.

The size of the banner is as important as the byline or content of the website. The most preferred size is 10 kb or less than that.

If you intend to create a banner so as to market a product, then it is advisable to have pictures or anything that is related to the product that you are selling. Make sure that the pictures that you are selecting are relevant to the product and are appealing to people for whom you introduce the product.

In addition to creating pictures, you can also mention any incentives that you aim to give to the customer. If anything comes free with the product do not ever forget to mention this, as people are easily attracted towards such enticements.

If you are designing a banner for a website always remember to add the logo of the website. Choose a banner that goes along with the website. Do not choose logos that shrink your web page name or byline.

Similar to the logo is the usage of animated images or flash texts. These additions could obscure your web page or advertisements. So always choose them wisely.

If you are designing a banner to cater for advertisements then you may have to follow the rules and regulations of the publishers policy. In such cases, the publisher reserves all the right for the accepting or rejecting the advertisements.